Czech female MPs use their sexuality to represent political ‘equality’

The Public Affairs party in Czech Republic, have produced a calendar featuring 4 female MPs and 2 other females involved in the party in provocative poses to supposedly represent:

“A sign of the times here [in the Czech Republic]. A new generation of Czech women is coming of age that is embracing femininity and sex appeal while at the same time fighting for, and winning, more equal treatment in the realms of business and government.”

What this basically means is that women have to flaunt their sexuality to be able to gain equal treatment. There is nothing wrong with women being expressive of their sexuality, but the principle of this calendar is to represent ‘progress of equality’ – inherent within this progress is the idea that women can only be on par with men, if there is somewhere a productive benefit for men.

There is the claim from the article I have used for this news story (linked above), that:

“Many are likely to claim that a project like this objectifies women and represents a step backwards for feminism. However that same argument suggests the acceptance of a system that does not recognise femininity and “feminine” traits on the same level as those classic “masculine” business attributes so entrenched in the male-oriented business and political structures of society.”

There are several problems with this. For one, it is creating the binary between women and men – masculine vs feminine, rational vs emotional – and so on. This then leads to the reinforcement of gender as being paramount for the division of labour. What it ultimately means is that for women to succeed and earn the same amount as men, or get into positions that men predominately are involved in, they have to be willing to objectify themselves in the name of ‘equality’.

Why do you need a calendar promoting ‘womanliness’? What about women who don’t meet these characteristics? Are they not worthy of office? You have to be careful when promoting a certain ‘ideal’ woman, certainly when it comes to attaching to it messages of equality and public office. This denies some women the human right to be their own person, the promotion by a political party of what you should do, look and say to become successful is entering dangerous territory.

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7 thoughts on “Czech female MPs use their sexuality to represent political ‘equality’

  1. Czechs are simply culturally different. You’re imposing your values on them. By the way, this is a completely new party. The old parties are dominated by male dinosaurs, so I think this provocative gesture is clever and likely to appeal to women as much as men.

  2. So just because we are in a different culture means that we can have no debate about it? I would never argue that we should impose values on others – but what values are you talking about, as these values are exactly the sort of values towards women in the UK and many countries in general.

    So what if its a new party? Its not necessary, i think prescribing ‘ideal’ women within a political party is dangerous – it can put many women off who may not feel they meet the ‘ideal’. It also misses the point of politics, and draws attention to women’s sexuality as being one of the soles ways to be on ‘par’ with men. Its again similar to our culture in the West, where sexuality is key to women earning more or the same as men.

  3. I think that is beside the point, but of course they do – that is part of the culture that needs to be challenged, and is only reinforced with things like this.

  4. I think you are inputing too much into their motivations. I think they are trying to present a new image of politicians – part of this may be for party political purposes. I think it is an inclusive move.

  5. Well i disagree, its not inclusive to portray ‘ideals’ – why does it have to be blown up into a big deal, why do they have to be treat differently just because they are women? So where is the male calender of MPs?

    And the central message here was that it was suppose to represent equality and change, it isn’t in my view a very good way to represent that – it focuses on one thing – that they are women.

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